This Privacy Policy describes how EXL Capital Group, LLC dba EXL Realty Group (“EXL,” “we,” “our,” or “us”) collects, uses, and protects your personal information when you visit BuyWithEXL (buywithexl.com) or contact us about our buyer representation services. By using our website or services, you agree to the practices described in this policy.
We never sell or rent your personal information to any third parties. Your data is used solely to help you purchase a home and receive your cash back rebate.
1
Information We Collect
We collect information you provide directly and information gathered automatically when you use our website.
Information you provide to us:
- Personal identifiers: full name, email address, phone number, and mailing address
- Home search preferences: price range, target neighborhoods, school district preferences, and timeline
- Financial context: estimated purchase budget, pre-approval status, and lender information (to the extent you voluntarily share)
- Transaction details: property address, offer price, and closing information in connection with a real estate transaction
- Communications: messages, emails, and notes exchanged with our team
Information collected automatically:
- Technical data: IP address, browser type and version, operating system, and device identifiers
- Usage data: pages visited, time spent on pages, links clicked, and referring URL
- Cookie and tracking data: as described in Section 7
2
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiry and schedule showings or consultations
- To facilitate your home purchase and administer the buyer representation agreement
- To calculate, document, and process your cash back rebate at closing
- To send you property alerts, market updates, and relevant listings — only with your consent
- To comply with our obligations under the Texas Real Estate Licensing Act and TREC regulations
- To improve our website, services, and marketing based on usage patterns
- To prevent fraud, unauthorized transactions, and other potentially illegal activities
- To communicate service updates or changes to our terms
We will not use your information for purposes materially different from those listed above without providing you prior notice and, where required, obtaining your consent.
3
Information Sharing and Disclosure
We do not sell, trade, or rent your personal information. We may share your information in the following limited circumstances:
- Service providers: Third parties who assist us in operating our website or conducting our business (e.g., email platforms, CRM software, document signing services), subject to confidentiality agreements
- Real estate transaction parties: Listing agents, title companies, escrow officers, lenders, and other parties necessary to complete your home purchase
- Legal and regulatory compliance: When required by law, court order, or governmental authority, including TREC and the Texas Real Estate Commission
- Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as a business asset
- With your consent: For any other purpose with your explicit authorization
Texas Real Estate Commission requirements: As a licensed Texas real estate broker, we are required to maintain transaction records and may be obligated to disclose certain information to TREC upon request as part of regulatory oversight.
4
Data Security
We implement administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encrypted data transmission (HTTPS/TLS) for all information submitted through our website
- Access controls limiting personal data to authorized personnel with a business need
- Secure document handling for buyer representation agreements and transaction records
- Regular review of our security practices and procedures
No method of electronic storage or transmission is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach affecting your personal information, we will notify you as required by Texas Business & Commerce Code §521.053 and applicable law.
5
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy and to comply with our legal obligations.
- Active client records: Retained for the duration of your buyer representation agreement and through closing
- Closed transaction records: Retained for a minimum of four (4) years as required by TREC regulations under the Texas Real Estate Licensing Act
- Inquiry and lead records: Retained for up to two (2) years from your last interaction if no transaction was completed
- Website usage data: Retained in aggregated or anonymized form as needed for analytics
When your information is no longer needed, we will securely delete or anonymize it in accordance with applicable law.
6
Your Privacy Rights
Depending on your location and applicable law, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal information, subject to our legal retention obligations
- Opt-out of marketing: Unsubscribe from marketing communications at any time by replying “STOP” to any text message or clicking “unsubscribe” in any email
- Withdraw consent: Where we rely on your consent to process data, you may withdraw it at any time without affecting prior processing
- Data portability: Receive your data in a structured, commonly used format where technically feasible
To exercise any of these rights, please contact us using the information in the Contact section below. We will respond to verified requests within 30 days. Note that certain information may be retained where required by TREC regulations or other applicable law.
7
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve your experience and analyze web traffic. Cookies are small text files stored on your device.
Types of cookies we use:
- Essential cookies: Required for the website to function properly (e.g., form session data). These cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with our site so we can improve it (e.g., Google Analytics). Data is aggregated and anonymized.
- Marketing cookies: Used to track the effectiveness of our advertising. We do not serve behavioral advertising on this site.
You can control or disable cookies through your browser settings. Note that disabling certain cookies may limit the functionality of our website, including the savings calculator and contact form. Most browsers also allow you to delete stored cookies at any time.
8
Third-Party Links
Our website may contain links to third-party websites, including texashomesrebates.com, TREC’s official website, and other real estate resources. These third-party sites have their own privacy policies, and we are not responsible for their content or practices.
We encourage you to review the privacy policy of any third-party site you visit through links on our website. The presence of a link does not constitute our endorsement of that site’s privacy practices.
9
Children’s Privacy
Our website and services are intended solely for adults (18 years of age or older) who are considering purchasing real estate. We do not knowingly collect, use, or disclose personal information from children under the age of 13.
If we become aware that we have inadvertently collected personal information from a child under 13, we will promptly delete that information. If you believe we may have collected information from a child, please contact us immediately using the information below.
10
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page.
We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy. If we make changes that materially affect how we handle your personal information, we will make reasonable efforts to notify you directly.